Rainbow Beach is a hidden treasure on the Queensland coast that many travellers skip on their way to Fraser Island. This small coastal town deserves much more than just a quick stopover.
With colourful sand cliffs, peaceful beaches, and plenty of outdoor adventures, Rainbow Beach offers something special for every visitor. Whether you love nature, seek thrills, or just want to relax by the ocean, this Australia City Guide will help you make the most of your first visit to one of the prettiest beaches in Queensland.
Top 10 Things to Do in Rainbow Beach
Visit the Famous Rainbow Coloured Sand Cliffs
The colored sand cliffs are what gave this town its name and they truly are amazing to see in person. These natural cliffs show off 72 different shades of sand in red, yellow, orange, and brown.
Located about 2 kilometres from the surf club, you can walk along the beach during low tide to see them up close. The best time to visit is early morning or late afternoon when the sun makes the colors pop even more.
Try 4WD Beach Driving
Driving on the beach is one of the most exciting experiences you can have here. You need a 4WD vehicle and a special permit to drive on the sand. The Great Beach Drive lets you cruise along the coastline with ocean views on one side.
Make sure to check the tide times before you go because low tide is the safest and easiest time to drive. Many local companies rent 4WD vehicles if you don’t have your own.
Explore Carlo Sand Blow
This massive dune is just a short 10-minute walk from the parking area through the forest. Once you reach the viewing platform, you’ll see a huge area of sand that looks like a desert next to the ocean. Many visitors bring sandboards to slide down the dunes.
It’s also a perfect spot to watch the sunset with views over the Great Sandy Strait and Fraser Island in the distance. Among the many beaches in Queensland, Rainbow Beach stands out for its peaceful charm.
Take a Day Trip to Fraser Island
Fraser Island sits just across the water from Rainbow Beach and makes for an unforgettable day trip. This World Heritage site is the largest sand island in the world.
You can join organised tours that take you to freshwater lakes, rainforests, and the famous Maheno shipwreck. Tours usually leave from Rainbow Beach in the morning and return in the evening, giving you plenty of time to explore this natural wonder.
Go Kayaking with Dolphins at Tin Can Bay
Just 30 minutes from Rainbow Beach, Tin Can Bay offers a magical experience where wild dolphins come to shore every morning. You can wade into the water and get close to these friendly creatures.
Some tours also offer kayaking trips where you might paddle alongside dolphins in their natural home. This activity is perfect for families and nature lovers who want a memorable wildlife encounter.
Read More: Best Beaches in Tasmania for a Perfect Holiday
Hike to Double Island Point Lighthouse
This lighthouse sits on a cliff overlooking the ocean and offers some of the best views in the area. You can reach it by driving along the beach with a 4WD vehicle for about 30 kilometers south of town.
From the lighthouse, you might spot dolphins, turtles, or even whales during migration season. The surrounding waters are popular with surfers who come for the excellent waves at this remote location.
Swim at Rainbow Beach Main Beach
The main beach right in town is patrolled year-round, making it safe for swimming. The water is usually calm and clear, perfect for a relaxing day by the ocean.
Families love this beach because kids can play safely in the waves. After your swim, you can walk to nearby cafes and shops on the main street for lunch or ice cream.
Discover Seary’s Creek
This natural freshwater swimming hole is hidden in the forest about 10 minutes from town. The crystal-clear water stays cool even on hot days, making it a refreshing break from the beach.
The creek is surrounded by beautiful trees and makes for a peaceful afternoon. It’s easy to access and families enjoy picnicking by the water while kids splash around in the shallow areas.
Try Horse Riding on the Beach
Riding a horse along the sandy shore is a magical experience that lets you see the coastline from a different angle. Several companies offer beach rides for all skill levels, from beginners to experienced riders.
You can choose morning rides, sunset rides, or even special full moon rides. The horses are gentle and well-trained, making this activity suitable for most visitors.
Visit Poona Lake
This perched lake requires a moderate hike through the national park but rewards you with stunning views and peaceful surroundings. The lake sits high in the dunes and is surrounded by forest. It’s about a 20-minute drive to reach the trailhead, then a short walk to the water.
Bring your camera because the scenery is beautiful and perfect for photos. The lake is great for swimming when the water levels are high enough.
Where to Stay for First Time Visitors
Plantation Resort at Rainbow Beach: This is the only resort with direct beach access. It features one to three-bedroom apartments with full kitchens. The resort has an outdoor pool, tennis courts, and beautiful ocean views. Perfect for families and couples who want comfortable accommodation right by the water.
Rainbow Ocean Palms Resort: Sitting on the highest point in town, this boutique resort offers amazing views of the ocean and Fraser Island. All apartments include private spa baths and modern furnishings. The infinity pool looks out over the beach and forest. Great choice for travellers seeking a bit of luxury.
Pippies Beachhouse Backpackers: Budget-friendly hostel popular with young travellers and adventure seekers. Offers dorm rooms and private units near the beach. They organise tours and activities, making it easy to meet other travellers. Ideal for backpackers who want an affordable base for exploring.
Rainbow Getaway Holiday Apartments: Located centrally, just five-minute walk from the beach. Self-contained apartments come with full kitchens and laundry facilities. The property has a nice pool area and friendly staff. Good middle-range option for families or groups.
Rainbow Sands Resort: Clean and comfortable motel-style accommodation with spacious rooms. Each unit has a kitchen with cooking equipment. Great parking options and a central location make exploring easy. Budget-conscious travellers appreciate the value and cleanliness.
Tips for Visiting Rainbow Beach
- Check tide times before planning beach activities, especially for 4WD driving
- Bring sunscreen and a hat because the Queensland sun is strong year-round
- Book accommodation in advance during school holidays and peak season
- Get your vehicle permits early if you plan to drive on the beach
- Visit the tourist information centre on the main street for maps and local advice
- Pack insect repellent for hiking trails and evening beach walks
- Bring cash, as some small local businesses don’t accept cards
- Allow at least two to three days to see the main attractions without rushing
- Download offline maps, as phone signal can be weak in some areas
- Ask locals for recommendations on hidden swimming spots and quiet beaches
Frequently Asked Questions
How to spend a day in Rainbow Beach?
Start with sunrise at Carlo Sand Blow, then visit the colored sand cliffs at low tide. Swim at the main beach and have lunch in town before exploring Seary’s Creek.
What is there at Rainbow Beach?
Rainbow Beach features colored sand cliffs, pristine beaches, Carlo Sand Blow, access to Fraser Island, the Great Sandy National Park, and various water sports activities available for all visitors.
Is Rainbow Beach worth visiting?
Absolutely worth visiting for its unique colored sand formations, peaceful atmosphere, beautiful beaches, and easy access to Fraser Island. It offers great value compared to busier tourist towns nearby.
When is the best time to visit Rainbow Beach?
April to October offers the best weather with mild temperatures and less rain. Winter months are perfect for whale watching, while summer provides warm water for swimming activities.
How far is Rainbow Beach from Brisbane?
Rainbow Beach is approximately 240 kilometres north of Brisbane, which takes about three hours by car. The drive follows the Bruce Highway through the Sunshine Coast region.
Final Thoughts
Rainbow Beach is a place that stays in your memory long after you leave. The colourful cliffs, beach drives and wild dolphins create lasting moments. First-time visitors often wish they had stayed longer.
The town feels calm and welcoming. You can explore national parks, relax on clean beaches or enjoy nearby day trips. Rainbow Beach offers a true Queensland coastal experience, with plenty of things to do that are worth planning for.
